Asia and Middle East and North Africa Video Game Markets Set to Reach $100 Billion by 2028

Asia and Middle East and North Africa Video Game Markets Set to Reach $100 Billion by 2028

Antonia Silva
1 min read

Asia and Middle East and North Africa Video Game Markets Set to Reach $100 Billion by 2028

GamesBeat has partnered with Lil Snack to create custom games for their audience, aimed at increasing engagement through interactive play. Niko Partners has reported that the Asia and MENA video game markets generated $85.5 billion in 2023, with a projected 2.5% growth in 2024 to reach $87.6 billion. Niko Partners expects this growth to continue, forecasting the market to approach $100 billion by 2028. The factors driving this expansion include localization, increased participation of female gamers, and government support for esports. Notably, mobile gaming dominates in these regions, with 93.7% of gamers using mobile devices, and Asia and MENA accounting for over half of global spending on mobile and PC games.

Key Takeaways

  • Asia & MENA video game markets generated $85.5 billion in 2023, up 4.6% year-on-year.
  • Niko Partners forecasts 2024 revenue to reach $87.6 billion, growing at 2.5%.
  • By 2028, the combined market is expected to hit nearly $100 billion with a 2.5% CAGR.
  • Mobile dominates with 93.7% of gamers in Asia & MENA playing on mobile devices.
  • India is projected to add 277 million gamers by 2028, becoming the largest market.


The collaboration between GamesBeat and Lil Snack marks a strategic shift toward personalized gaming experiences, tapping into the burgeoning Asia and MENA video game markets, which are poised to reach nearly $100 billion by 2028. This growth, buoyed by localization, the rising participation of female gamers, and support for esports, is predominantly driven by mobile gaming, with 93.7% of users in these regions favoring mobile devices. The expansion in India, adding 277 million gamers, will reshape market dynamics, intensifying competition and innovation in mobile gaming while also presenting lucrative revenue opportunities for game developers and investors.

Did You Know?

  • Lil Snack: A company likely specializing in digital content or entertainment, collaborating with GamesBeat to offer tailored games. This partnership indicates that Lil Snack likely has a substantial audience base that GamesBeat aims to engage through interactive gaming experiences.
  • Niko Partners: A market research and consulting firm focusing on video games in Asia and the MENA region. They offer data and insights on gaming trends, market size, and forecasts, helping businesses and investors understand the dynamics of these regions' gaming industries.

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