EU Commission Requests Information from Amazon over DSA Compliance

EU Commission Requests Information from Amazon over DSA Compliance

Victor Mendez
1 min read

EU Commission Requests Information from Amazon over DSA Compliance

The European Commission has issued Amazon a Request for Information (RFI) related to its recommender systems, ad transparency, and risk assessment measures, marking the latest development in the ongoing scrutiny under the EU’s Digital Services Act (DSA). The DSA, aimed at larger platforms like Amazon, demands adherence to stricter governance standards, including transparency in algorithmic decisions and prevention of illegal goods sales.

Amazon has received multiple RFIs from the Commission, with the most recent one seeking detailed information on compliance with transparency provisions and the functioning of its ad library. Penalties for non-compliance with the DSA can potentially amount to 6% of the global annual turnover, placing significant stakes for Amazon.

The deadline for Amazon’s response to the RFI is set for July 26, with potential sanctions looming in the event of unsatisfactory compliance. The focus on Amazon’s adherence underscores the EU’s commitment to AI and algorithmic transparency and accountability in e-commerce.

Key Takeaways

  • The European Commission has sent Amazon an RFI focusing on recommender systems and ad transparency.
  • Amazon must comply with DSA rules, including transparency of recommender systems and ad repository.
  • Failure to respond satisfactorily to the RFI could lead to sanctions.
  • Amazon challenged its DSA designation as a VLOP and partially won an interim stay.
  • EU enforcement of DSA rules aims to ensure platforms don't solely drive sales or attention.


The heightened scrutiny of Amazon’s recommender systems and ad practices under the DSA could trigger operational changes and financial penalties, potentially impacting its profitability and investor confidence. This regulatory pressure sets a precedent for AI transparency and governance, affecting both tech giants and startups.

Did You Know?

  • Request for Information (RFI): This is a formal query sent by regulatory bodies, like the European Commission, seeking detailed information on operations or compliance issues from companies.
  • Digital Services Act (DSA): Enacted by the EU, it focuses on larger online platforms, mandating stricter governance standards, including transparency in algorithmic decisions. Non-compliance risks penalties of up to 6% of global annual turnover.
  • Very Large Online Platform (VLOP): This designation applies to online platforms reaching a substantial user base in the EU, subjecting them to enhanced regulatory obligations. Amazon is designated as a VLOP, imposing rigorous scrutiny and compliance standards.

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