Gourmet Burger Kitchen Faces Backlash Over April Fool's Joke

Hiroki Takahashi
1 min read

Gourmet Burger Kitchen (GBK) sparked customer outrage with an April Fool's joke that led to anxiety and suspicion of account hacking. The misleading email, disguised as an order confirmation, initially caused panic before revealing details about new burger customization options. Users criticized the company on social media, with some expressing frustration and reporting GBK to advertising and commission agencies. The controversial email's wording further fueled criticism. TechRadar Pro has reached out to GBK's parent company, Bopa Restaurants, for comment. The incident has sparked concerns and backlash among customers, highlighting the potential risks of poorly executed marketing pranks.

You May Also Like

This article is submitted by our user under the News Submission Rules and Guidelines.The cover photo is computer generated art for illustrative purposes only; not indicative of factual content.

Subscribe to our Newsletter

Get the latest in enterprise business and tech with exclusive peeks at our new offerings