Keith Gill's YouTube Return Sparks 37% Surge in GameStop Shares

Keith Gill's YouTube Return Sparks 37% Surge in GameStop Shares

Lucia Cruz
2 min read

Keith Gill's YouTube Return Sparks 37% Surge in GameStop Shares

Keith Gill, also known as "Roaring Kitty," is making a comeback on YouTube after three years, prompting a substantial 37% surge in GameStop's shares during premarket trading. Since his cryptic return on May 12, GameStop's market value has surged by $11 billion, indicating the profound impact Gill continues to have on the company. A recent Reddit post revealed that Gill's stake in GameStop now surpasses $500 million. Additionally, over 12,000 YouTube users have expressed interest in receiving notifications for his upcoming livestream scheduled for noon in New York. Despite the lack of a clear agenda for the livestream, Gill's past influence suggests that his commentary could further impact the stock, which has shown remarkable gains despite the company's declining revenue.

Key Takeaways

  • The anticipated return of Keith Gill to YouTube resulted in a 37% surge in GameStop shares during premarket trading.
  • Gill's influence has propelled GameStop's market value by $11 billion since May 12.
  • Gill's apparent stake in GameStop has exceeded $500 million, encompassing common stock and options.
  • Over 12,000 YouTube users have sought notifications for Gill's upcoming livestream in New York.
  • The social media activity of Gill raises questions about potential market manipulation.


Keith Gill's reemergence on YouTube is expected to magnify his impact on GameStop's stock, as illustrated by the substantial premarket surge of 37%. With his stake in the company now surpassing $500 million and the anticipation surrounding his livestream, there exists a possibility of heightened market volatility. In the short term, this could lead to an uptick in stock prices, benefiting investors aligned with Gill's perspectives. However, in the long term, concerns about market manipulation and the disparity between stock performance and company fundamentals could attract regulatory scrutiny, impacting not only GameStop but also other influential figures in the market and their followers. This situation underscores the influence of social media in contemporary financial markets.

Did You Know?

  • Keith Gill: Additionally known as "Roaring Kitty" on social media, Keith Gill is a financial analyst and influencer who gained prominence during the GameStop short squeeze in 2021. His advocacy for GameStop stock on platforms like Reddit and YouTube spurred numerous retail investors to purchase shares, leading to a remarkable surge in the stock price.
  • GameStop Short Squeeze: This term refers to a market event where a stock's price experiences a sharp rise because traders who have bet against the stock (short sellers) are compelled to buy the stock to cover their positions. This buying pressure can further elevate the stock price, resulting in a feedback loop. GameStop's short squeeze was notable for its scale and the involvement of retail investors coordinated through social media.
  • Market Manipulation: This term encompasses illegal activities wherein individuals or groups attempt to artificially influence the market price of securities. Actions such as disseminating false or misleading information or orchestrating large-scale buying or selling to influence prices are considered market manipulation. Discussions regarding Keith Gill often involve concerns about whether his influence constitutes market manipulation.

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