Knownwell: Redefining Healthcare for All Body Sizes

Knownwell: Redefining Healthcare for All Body Sizes

Elena Díaz García
1 min read

Knownwell: Redefining Healthcare for All Body Sizes

Knownwell, a startup in the healthcare industry, is redefining primary care by offering weight-inclusive services that prioritize empathy and accessibility. Co-founded by CEO Brooke Boyarsky Pratt, the company's mission is to provide quality healthcare for individuals living in larger bodies, motivated by the personal struggles of its founder. Knownwell operates in-person clinics and telehealth services, ensuring that patients can receive care regardless of their physical location or mobility challenges. The startup's emphasis on thoughtful details, such as appropriately sized furniture and adaptable medical equipment, reflects its commitment to meeting patients' needs. With high customer satisfaction scores and a growing reputation, Knownwell aims to become the leading healthcare provider for millions of Americans facing weight-related stigma, emphasizing personalized care over numbers on a scale.

Key Takeaways

  • Knownwell offers weight-inclusive primary care and specialized metabolic support, accepting insurance, Medicare, and Medicaid.
  • The company's approach includes in-person clinics and telehealth services, aiming to provide accessible healthcare for individuals with mobility challenges.
  • Knownwell's patient-friendly environment, featuring appropriately sized furniture and equipment, contributes to high customer satisfaction.


Knownwell's weight-inclusive healthcare model, driven by CEO Brooke Boyarsky Pratt's personal experiences, challenges traditional biases in healthcare. The startup's high satisfaction rates and strategic blend of in-person and telehealth services position it for rapid expansion, potentially influencing policy and practice reforms in the industry. Adaptation of financial instruments and increased competitive pressure on other healthcare startups are key considerations following Knownwell's success.

Did You Know?

  • Weight-Inclusive Services: Healthcare services designed to be accessible and respectful to individuals of all body sizes, without weight-related bias or stigma.
  • Net Promoter Score (NPS): A management tool measuring the loyalty of customer relationships, with a score of 92-93 indicating very high customer satisfaction and loyalty.
  • Telehealth Services: Utilizing telecommunications and information technology to provide clinical healthcare from a distance, particularly beneficial for patients with mobility issues or in remote areas.

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