New Graduates Confront Daunting Job Market in China Amidst Shift to "Cost-Effective" Hiring Practices

New Graduates Confront Daunting Job Market in China Amidst Shift to "Cost-Effective" Hiring Practices

Hiroko Tanaka
2 min read

New Graduates Confront Daunting Job Market in China Amidst Shift to "Cost-Effective" Hiring Practices

This year, Chinese university graduates are grappling with unprecedented challenges in their job search endeavors as companies pivot towards "cost-effective" hiring strategies. Instead of recruiting through campus programs, firms are increasingly seeking more economical and skilled candidates through social recruitment channels.

Take the case of Qi Ming, a student from a central 985 university, a prestigious institution that is part of a Chinese government project launched in 1998 to elevate the standards of higher education and support universities to become world-class. Despite his proactive approach and an eight-month internship at a major tech company, Qi Ming was ultimately denied a full-time position due to departmental restructuring. His predicament is emblematic of the current job market's severity, as he not only forgone the autumn recruitment season but also relinquished his qualification for graduate recommendation—a stark reflection of the intense competition and the sacrifices graduates are willing to make.

The allure of entry-level positions for university graduates is further diminished by the rising risks of technological substitution, where advancements in automation and artificial intelligence threaten to replace certain traditional jobs. This shift necessitates that students must not only prepare well in advance but also be agile and adaptive to the ever-evolving employment landscape.

Key Takeaways:

  • Companies are favoring social recruitment to find cost-effective personnel, thereby increasing the difficulty of job hunting for university graduates.
  • The job market challenges faced by university graduates include an increased risk of technological substitution for entry-level positions.
  • Qi Ming, a student from a 985 university, lost the opportunity for a full-time position at a major internet company due to business restructuring.
  • His decision to forgo the autumn recruitment and graduate recommendation to pursue a job reflects the harsh reality of the job market.
  • Changes in campus recruitment environments have heightened the difficulty of job hunting for university graduates, necessitating early preparation and exploration through multiple channels.


The shift towards social recruitment by companies to reduce costs and improve efficiency has exacerbated the job search difficulties for university graduates. The risk of technological substitution has decreased the appeal of entry-level positions, compelling students to prepare early and respond flexibly. Qi Ming's case highlights the severity of the job market, and his sacrifices reflect the immense pressure job seekers face. In the short term, graduates may need to seek opportunities through various channels, while in the long term, this could prompt an adjustment in the education system to better meet market demands.

Did You Know?

  • 985 Universities: Part of a Chinese government initiative launched in 1998 to elevate the quality of higher education and support certain universities in becoming world-class institutions. These universities typically enjoy more resources in terms of funding, research, and faculty, thus giving their graduates a competitive edge in the job market.
  • Technological Substitution Risk: Refers to the risk that certain traditional jobs or positions may be replaced by automation, artificial intelligence, or other technological means as technology advances. This leads to a decrease in demand for certain skills, thereby affecting the employment prospects and stability of related positions.
  • Cost Reduction and Efficiency Improvement: An important concept in business management, it means increasing a company's profitability by reducing costs and improving efficiency. In human resource management, companies may seek more cost-effective employees through social recruitment to achieve this goal.

You May Also Like

This article is submitted by our user under the News Submission Rules and Guidelines. The cover photo is computer generated art for illustrative purposes only; not indicative of factual content. If you believe this article infringes upon copyright rights, please do not hesitate to report it by sending an email to us. Your vigilance and cooperation are invaluable in helping us maintain a respectful and legally compliant community.

Subscribe to our Newsletter

Get the latest in enterprise business and tech with exclusive peeks at our new offerings