Sapir Corp's Struggle to Sell NoMo Soho Hotel

Sapir Corp's Struggle to Sell NoMo Soho Hotel

Friedrich Müller
2 min read

Sapir Corp Faces Struggle in Selling NoMo Soho Hotel

Sapir Corp, led by Alex Sapir, is encountering obstacles in selling its NoMo Soho hotel, primarily attributed to the perceived financial distress of the property. This concern has deterred potential buyers, prompting the company to initiate strategic measures to address the situation.

Key Takeaways

  • Sapir Corp aims to prolong the debt repayment for the NoMo Soho hotel until 2025.
  • The company proposed a $6 million partial payment and a substantial interest rate increase from 6% to 8.5%.
  • NoMo Soho's market value has decreased from $208 million in 2015 to $179 million, mainly due to escalating interest rates.
  • The hotel recorded an operating loss of $1.4 million in March, reflecting the challenges it currently faces.
  • Sapir Corp is projecting a 3% growth in revenue per available room for the year 2024.


Sapir Corp's financial struggles stem from the diminishing value of the hotel and escalating costs related to servicing debts, worsened by the surge in interest rates. The proposed partial payment and interest rate hike aim to pacify bondholders but might deter potential buyers, leading to a potentially prolonged sales process. In the short term, the company faces liquidity constraints and investor skepticism. In the long term, a failed sale could potentially lead to extensive financial restructuring or bankruptcy, impacting Israeli bondholders and the wider commercial real estate market. Conversely, a successful sale would stabilize the company, albeit with reduced asset value.

Did You Know?

  • Revenue Per Available Room (RevPAR): A critical performance metric in the hotel industry, RevPAR is computed by multiplying a hotel's average daily room rate by its occupancy rate or by dividing total room revenue by the total number of available rooms. It offers a clear indication of a hotel's capacity to fill its rooms at an average rate, reflecting operational efficiency and profitability.
  • Operating Loss: This occurs when a company's operational expenses surpass its operational revenue during a specific period. It excludes non-operational income such as investments or one-time events, focusing solely on the core business activities. An operating loss signifies challenges in the primary business operations, which could be attributed to various factors like high costs, low sales, or mismanagement.
  • Commercial Real Estate (CRE) and Interest Rates: In the context of CRE, higher interest rates can result in increased borrowing expenses for property owners and developers, ultimately reducing the overall value of properties. This is a consequence of the elevated cost of financing real estate projects, making investments less appealing and potentially decreasing demand. Consequently, property values may decline, as evident in the case of the NoMo Soho hotel.

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