The Rise of Digital Order Kiosks in Fast-Food Chains

Fast-food giants in the US, such as Burger King, Shake Shack, and KFC, are rapidly expanding the use of digital order kiosks in their restaurants. These kiosks not only save on labor costs but also drive customers to spend more. Burger King, Shake Shack, and Yum! Brands, which owns Taco Bell and KFC, are focusing on deploying kiosks to enhance their business. The kiosks have proven to be lucrative for restaurants by reducing labor and increasing order accuracy. Customers ordering at these kiosks tend to spend more money as the kiosks effectively push them to add more items or switch to larger portions. The pandemic has made customers more accepting of digital ordering, further boosting the adoption of kiosks. The rise of these digital order kiosks indicates a significant shift towards a more digital and efficient ordering process in the fast-food industry.