Apple Enhances Siri with ChatGPT

Apple Enhances Siri with ChatGPT

Takashi Yamamoto
1 min read

Apple to Upgrade Siri with OpenAI's ChatGPT

In a strategic move to enhance its digital assistant, Siri, Apple executives, Craig Federighi and John Giannandrea, have conducted extensive testing of OpenAI's advanced chatbot, ChatGPT. Following weeks of evaluation, they have decided to integrate ChatGPT's capabilities into Siri, with plans to unveil the upgrade at Apple's Worldwide Developers Conference in June 2024. Throughout this process, Apple has maintained a relatively low profile regarding its AI initiatives, yet has been actively engaging in the AI talent war, poaching AI experts from Google and negotiating with OpenAI for potential collaboration.

Key Takeaways

  • Apple is set to upgrade Siri following the testing of OpenAI's chatbot, ChatGPT, by software chiefs Craig Federighi and John Giannandrea.
  • The upgraded Siri is expected to be launched at the Worldwide Developers Conference in June 2024.
  • Apple has also been quietly developing its own AI chips for data centers.
  • Negotiations are underway with OpenAI and Google for the integration of their chatbots into the upcoming version of iOS.


Apple's decision to integrate ChatGPT into Siri underscores the company's heightened focus on AI, potentially impacting competitors, users, and the demand for tech talent. This strategic move may prompt competitors such as Google and Amazon to enhance their digital assistants, while end-users stand to benefit from improved AI capabilities. Simultaneously, this integration could drive growth in Apple's data center business in the short term, with long-term implications for the competitive landscape in the AI market. The integration of ChatGPT into iOS may also spark regulatory scrutiny related to data privacy, potentially leading to market fluctuations in the technology sector.

Did You Know?

  • ChatGPT: An advanced chatbot developed by OpenAI, known for its wide-ranging capabilities including the generation of human-like responses to various prompts and its ability to write poetry, answer complex questions, and generate code.
  • AI chips: Specialized hardware designed to optimize the performance and efficiency of AI workloads, particularly in deep learning models, which Apple has been developing for its data centers.
  • Talent war: Refers to the fierce competition among tech companies to attract and retain top talent, particularly in cutting-edge fields like AI, with Apple actively poaching AI experts from Google since 2018.

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