Apple and Google are in talks to bring Google's Gemini AI model to the iPhone, potentially signaling a major shift in the smartphone landscape. This collaboration could transform the role of generative AI in smartphones, emphasizing its importance as a mainstream feature. While this development is still a rumor and Apple is exploring other partnerships, such a collaboration would symbolize the growing significance of generative AI in the mobile market. Additionally, the potential integration of Google's AI model into the iPhone would emphasize the increasing importance of generative AI for smartphones, keeping Apple competitive with Android devices. Such a move would set the expectation that generative AI is an essential part of the modern smartphone, making the technology truly mainstream on mobile devices.