Bytedance Halts Controversial AI-Generated Content SEO-Farm, But Perplexity Continues SEO Manipulation

Bytedance Halts Controversial AI-Generated Content SEO-Farm, But Perplexity Continues SEO Manipulation

Yuki Ishikawa
2 min read

Bytedance Halts Controversial AI-Generated Content SEO-Farm, But Perplexity Continues SEO Manipulation

In a significant move, Bytedance's AI-powered search engine Doubao has ceased using AI-generated content to manipulate Google search results. This decision follows widespread criticism of the company's previous strategy, which involved flooding search engines with low-value, AI-generated content. However, Perplexity, another AI-powered platform, continues to use a similar approach with its newly released Page feature, potentially leading to further issues with search engine pollution.

Key Takeaways

  • Bytedance's Doubao: Bytedance has stopped using AI-generated content to influence Google search results and removed all such content.
  • Perplexity Pages: Despite the controversy, Perplexity's new Page feature, which generates structured articles, continues to use a similar method to Doubao.
  • Public Reaction: Bytedance's previous strategy led to significant user criticism due to the lack of helpful content.
  • SEO Manipulation: The cessation of Bytedance's strategy highlights ongoing challenges with SEO manipulation in the digital content landscape.


Bytedance, the tech giant behind popular applications like TikTok, recently announced the discontinuation of AI-generated content used to manipulate search engine results through its platforms Doubao and Juejin. These platforms had been leveraging SEO farms—massive amounts of AI-generated content designed to rank highly on Google searches. This practice, however, drew substantial backlash from users who found the content unhelpful and cluttered with irrelevant information.

The decision to abandon this strategy marks a significant shift in Bytedance’s approach. The company has removed all AI-generated content from these platforms, responding to user complaints and striving to improve the quality and relevance of their content.

Despite this move, Perplexity, another AI-driven platform, continues to employ a similar strategy through its Page feature. Pages allow users to create visually appealing, structured articles on any topic, which can be instantly shared and published. While this tool is designed to streamline the content creation process for educators, researchers, and hobbyists, it also risks perpetuating the same issues of SEO manipulation and search engine pollution.

Perplexity promotes Pages as a customizable and adaptable tool that can enhance user-generated content with visuals and a flexible article structure. However, the continued use of AI to generate bulk content for search engines remains a contentious issue, raising questions about the future of SEO practices and the integrity of search results.

Did You Know?

  • SEO Farms: SEO farms are strategies where companies use a high volume of low-quality, keyword-stuffed content to game search engine algorithms and achieve higher rankings.
  • AI in Content Creation: The use of AI in content creation has grown exponentially, with tools capable of generating entire articles, reports, and guides within minutes.
  • Google's Algorithm: Google's search algorithm has undergone numerous updates to combat low-quality content and improve the relevance and quality of search results, yet challenges with manipulation persist.
  • Educational Use: Tools like Perplexity Pages are not just for SEO but also empower educators and researchers to make complex information more accessible and engaging.

Bytedance’s decision to halt their controversial SEO manipulation tactics is a positive step towards a more authentic and user-friendly internet. However, the rise of similar AI-powered tools means the debate over ethical SEO practices is far from over.

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