Canva's Acquisition of Affinity Suite in Bid to Challenge Adobe

Miguel Angel Delgado
1 min read

Canva Inc. has made a significant strategic move by acquiring the Affinity suite of creative software, popular among Mac users, in a bid to challenge Adobe Inc. This represents Canva's largest acquisition to date and signifies a substantial step in its efforts to expand its range of professional tools. The deal, comprising a mix of cash and stock, is valued at 'several hundred million pounds,' as revealed by Canva's Co-founder and Chief Operating Officer, Cliff Obrecht. Notably, this acquisition marks a crucial development for Australia's most valuable startup, particularly following its recent share sale valuing the company at $26 billion. Canva's ambition to compete with industry giant Adobe Inc. is clearly demonstrated through this extensive investment.

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