Perplexity and SoundHound Partner to Disrupt Voice Assistant

Perplexity and SoundHound Partner to Disrupt Voice Assistant

Federico Silva
2 min read

Perplexity and SoundHound Join Forces to Disrupt Voice Assistant Market

On May 9, Perplexity, a competitor of OpenAI, announced a partnership with SoundHound to enhance its voice assistant with Perplexity's online large language model (LLM) capabilities. This integration aims to provide more accurate and up-to-date answers, expanding the types of questions SoundHound's Chat AI can handle. As a result, SoundHound's Chat AI, powered by Perplexity's online LLMs, is positioned to become one of the strongest generative AI-powered voice assistants, competing directly with Google Assistant and Alexa. Both Google and Amazon have plans to enhance their voice assistants with generative AI, but global rollouts have not yet materialized. The alliance with SoundHound adds another robust distribution channel for Perplexity's LLM-driven search capabilities.

Key Takeaways

  • OpenAI competitor Perplexity has partnered with SoundHound to bolster its voice assistant with online LLM capabilities, aiming to provide more accurate and up-to-date answers.
  • The integration is expected to expand the types of questions Chat AI can handle, positioning SoundHound's Chat AI, powered by Perplexity's online LLMs, as a major competitor to Google Assistant and Alexa.
  • Both Google and Amazon have plans to incorporate generative AI into their voice assistants, but global implementations are yet to come to fruition.
  • Perplexity's partnership with SoundHound serves as a strong distribution channel for its LLM-driven search capabilities.


The partnership between Perplexity and SoundHound has the potential to disrupt the voice assistant market, as their combined generative AI capabilities directly challenge the dominance of Google Assistant and Alexa. In response to this development, there is the likelihood of increased demand for LLM-driven search, leading to financial benefits for both companies. Simultaneously, this collaboration intensifies the pressure on tech giants to expedite the integration of generative AI. Looking ahead, there could be a shift in market dynamics, with specialized AI providers like Perplexity emerging as significant players. Ultimately, consumers are poised to benefit from the heightened accuracy and relevance in voice assistant responses.

Did You Know?

  • Perplexity: A company specializing in large language models (LLMs) for search capabilities, enabling more accurate and up-to-date answers to a wide range of questions.
  • SoundHound: A voice AI company providing conversational AI solutions for various industries, including automotive, telecommunications, and consumer electronics. Its Chat AI, powered by Perplexity's online LLMs, aims to rival Google Assistant and Alexa.
  • Generative AI: A subset of artificial intelligence that can create new content by learning from large datasets, enabling the generation of human-like text suitable for voice assistants, chatbots, and content creation tools.

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