Gopuff Startup Announces Another Round of Layoffs of 6%

Gopuff Startup Announces Another Round of Layoffs of 6%

Luisa Rodriguez
2 min read

Gopuff Announces Another Round of Layoffs, Letting Go 6% of Its Workforce

Gopuff, a fast-delivery startup, made the significant decision to reduce its workforce by 6%, marking the fifth set of layoffs since 2022. This move is part of the company's strategy to achieve free cash flow positivity by the end of 2024, amidst a backdrop of financial challenges and market pressures.

Key Takeaways

  • Gopuff implemented a 6% staff reduction on May 17, 2024.
  • This marks at least the fifth round of layoffs since 2022.
  • The layoffs are intended to reach free cash flow positivity by the end of 2024.
  • Prior to the layoffs, Gopuff had been valued at $15 billion by investors, including SoftBank.
  • The co-founders and co-CEOs are actively leading the restructuring efforts.


The recent layoffs at Gopuff, which affected 6% of the workforce, serve as a clear indicator of the company's ongoing financial struggles. With this being the fifth round of cuts within just a couple of years, it underscores the challenges the company has been facing and raises questions about potential overvaluation. Investors, including the notable SoftBank, are likely to confront the impact of the company's declining valuation from a once lofty $15 billion.

The co-founders and co-CEOs' lead role in the restructuring process is a testament to their determination to steer the company towards free cash flow positivity by the end of 2024. The immediate effects of these layoffs on the affected employees are profound, while Gopuff's long-term prospects hinge heavily on the successful execution of its restructuring plans and its ability to adapt to the evolving market conditions. Furthermore, this development may foreshadow similar challenges for other fast-delivery startups, affecting both their investors and workforce.

Did You Know?

  • Free Cash Flow Positivity: This term pertains to the surplus cash generated by a company after expenses related to its operating activities and infrastructure are accounted for. It indicates that the company is generating more cash than it is expending, allowing for potential investments in growth initiatives, dividend payments, or debt reduction. Gopuff's pursuit of achieving free cash flow positivity by the end of 2024 underscores its commitment to attaining self-sustainability and enhancing financial resilience.
  • SoftBank and Other Investors: Known for its wide-ranging investments in technology, energy, and finance, SoftBank is a prominent Japanese multinational conglomerate. In the case of Gopuff, SoftBank, alongside other investors, had previously assigned a valuation of $15 billion to the company. This valuation reflects the investors' optimistic outlook on Gopuff's potential, growth trajectory, and financial soundness. The current layoffs may serve as a strategic maneuver to address financial constraints and align with the expectations set by the valuation.
  • Co-founders and Co-CEOs: These individuals hold pivotal positions as the creators and senior executives of Gopuff, wielding decision-making authority over the organization's major corporate strategies and operational functions. Their pivotal role in leading the restructuring efforts, including the layoffs, underscores their commitment to ensuring the sustained success and financial stability of the company amidst challenging times.

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