![Instagram's New 'Blend' Feature: Personalized Reels for You and a Friend](https://static.myboardtoday.com/app/fdcb87e3-3d43-4526-9db4-23dcf1b9f7ce/499878d0-c1e8-47e3-a55d-d2a129a7f8a4_-_a4bc8441-80cc-4538-9a4d-4c9d65e30467-cover.webp)
Instagram is reported to be developing a new feature called 'Blend' that would create a personalized feed of Reels for users and their friends. This feature, first discovered by reverse engineer Alessandro Paluzzi, would generate a private feed of Reels recommended based on the Reels shared between you and a friend, as well as your Reels interests. Similar to Spotify's 'Blend' functionality, this feature aims to promote collaboration and discovery. If released, Blend could give Instagram a competitive edge over TikTok in the short-form video market.