Meta's 'Play Now, Pay Later' Scheme: Cost-Efficiency Concerns

Meta's 'Play Now, Pay Later' Scheme: Cost-Efficiency Concerns

Viktoriya Petrovna Zolotareva
2 min read

Meta Introduces 'Play Now, Pay Later' Scheme for Meta Quest 3 VR Headset

Meta has launched a unique 'Play Now, Pay Later' program for its Meta Quest 3 VR headset, allowing eligible US consumers to access the device conveniently. The scheme offers a 128GB model at $24.99 per month and a 512GB model at $34.99 per month, both with 0% APR financing through Affirm. These monthly payments include a 24-month subscription to Meta Quest+ and a warranty.

Key Takeaways

  • Meta has rolled out a 'Play Now, Pay Later' program for the Meta Quest 3 with 0% APR financing.
  • The 128GB model is available at $24.99/month, while the 512GB model costs $34.99/month over 24 months.
  • While the 128GB bundle is cost-effective through the scheme, the 512GB bundle ends up being more expensive.
  • The program’s claim of cost savings through bundling is questionable due to subscription pricing discrepancies.
  • Speculations about a more affordable Meta Quest 3S being unveiled at Meta Connect in September may influence purchasing decisions.


Meta’s implementation of the 'Play Now, Pay Later' scheme for the Meta Quest 3 VR headset, financed through Affirm, is aimed at making high-end VR technology more accessible to US consumers. However, the pricing difference between the 128GB and 512GB models, particularly the higher cost when bundled, could deter potential buyers. While this strategy may initially enhance Meta’s sales, it also poses a risk of consumer dissatisfaction and long-term financial obligations. Additionally, the anticipated revelation of a cheaper Meta Quest 3S at Meta Connect could further impact sales and brand loyalty, influencing both competitors and financial institutions such as Affirm, whose sustainability depends on consumer repayment rates and market trends in tech financing.

Did You Know?

  • 'Play Now, Pay Later' Scheme:
    • This financing option enables consumers to purchase goods through installment payments, often without interest if paid on schedule. In this instance, Meta is offering the Meta Quest 3 VR headset via a monthly payment plan in partnership with Affirm, a financial services company that facilitates installment loans to consumers.
  • Meta Quest+ Subscription:
    • Meta Quest+ is a subscription service likely encompassing additional features, content, or benefits for users of the Meta Quest 3 VR headset. The subscription's value, when bundled with the headset purchase, influences the overall cost of the 'Play Now, Pay Later' scheme, making it imperative to comprehend its individual pricing and offerings.
  • Meta Connect:
    • Meta Connect is an annual event hosted by Meta (formerly Facebook), where the company unveils new products, updates, and strategic initiatives related to its virtual and augmented reality technologies. It holds significant importance in the tech industry, particularly for those interested in the latest advancements in VR and AR.

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