Snowflake in Talks to Acquire AI Startup Reka for Over $1 Billion

Snowflake in Talks to Acquire AI Startup Reka for Over $1 Billion

Anastasia Volkov
2 min read

Snowflake in Talks to Acquire Startup Reka AI for Over $1 Billion

Snowflake, a leading cloud-based data analysis company, is in negotiations to acquire AI startup Reka for over $1 billion. Reka is known for its specialization in large language models, which are utilized for various functions such as image captioning and customer support chatbots. Snowflake has recently delved into generative AI with its own large language model, Arctic, viewing AI as a catalyst for its business expansion. The potential acquisition faces uncertainty as the discussions are confidential, and both companies have refrained from providing comments. Snowflake's shares have experienced a 17% decline this year, lagging behind the tech-software sector, attributed to slowed revenue growth due to cost optimization trends impacting software purchases. Notably, other tech giants like Microsoft, Qualcomm, and Salesforce have also been actively engaging with startups in the generative AI domain. Additionally, Snowflake's primary rival, Databricks, has introduced its own open-source large language model and acquired AI startup MosaicML for $1.3 billion.

Key Takeaways

  • Snowflake is aiming to acquire Reka AI for over $1 billion to enhance its generative AI capabilities.
  • Reka AI specializes in large language models for tasks such as image captioning and customer support chatbots.
  • Snowflake has launched its own large language model, Arctic, alongside perceiving generative AI as pivotal for text, voice, or image generation based on user prompts.
  • Sridhar Ramaswamy, Snowflake's CEO, has a background in leading AI initiatives at Google, before joining Snowflake in 2023.


The potential acquisition of Reka by Snowflake represents a strategic maneuver to fortify its generative AI capabilities and propel business growth. This step might exert pressure on competitors like Databricks, which have already made substantial strides in AI. The success or failure of the acquisition could significantly impact Snowflake’s stock performance and morale, potentially driving growth and innovation or hindering progress in the data analytics sector. Furthermore, this acquisition may have reverberating effects on Reka’s stakeholders and the AI industry at large. It aligns with the broader trend of tech giants investing in generative AI to enrich product offerings and sustain a competitive edge.

Did You Know?

  • Cloud-based data analysis company: Snowflake is a company providing a cloud-based data warehousing platform, allowing customers to access and analyze their data through Snowflake's cloud-based infrastructure, offering scalability, flexibility, and cost savings.
  • Generative AI: A class of AI algorithms capable of creating new content based on patterns learned from existing data, with applications in generating text, voice, or image outputs based on user prompts, serving as a growth catalyst for Snowflake.
  • Large language models: AI algorithms trained on extensive text data to comprehend and produce human-like language, with Reka specializing in such models for tasks like image captioning and customer support chatbots, complemented by Snowflake's own large language model, Arctic, aiming to enhance its data analysis capabilities.

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