WhatsApp Introduces Avatar Creation with AI

WhatsApp Introduces Avatar Creation with AI

Rafaela Silva
2 min read

WhatsApp Unveils AI-Powered Avatar Creation Feature

WhatsApp is currently in the process of developing an innovative AI feature that empowers users to craft personalized avatars set in various scenarios. The feature, which is presently in beta for Android users, leverages a combination of user-provided images, text prompts, and Meta’s AI Llama model to generate these unique avatars. Enthusiasts can envision themselves in diverse settings, ranging from forests to outer space, akin to the capabilities of other AI-generated avatar applications such as Lensa AI and Snapchat’s “Dreams”.

To create their avatars, individuals are required to capture photos of themselves, ultimately training the Meta AI to produce images bearing their likeness. Subsequently, through Meta AI chat or WhatsApp conversations, users can generate these avatars by inputting “Imagine me” followed by a description of their desired backdrop. It is important to note that this feature is optional and necessitates manual activation within WhatsApp settings, with the added capability to delete reference images at any point in time.

Key Takeaways

  • WhatsApp is pioneering an AI feature for crafting personalized avatars utilizing Meta’s AI Llama model.
  • Users have the ability to mold avatars within various settings, including forests and outer space.
  • The creation of avatars entails users capturing photos once to train the AI.
  • Avatars are generated through text prompts embedded in Meta AI chat or WhatsApp conversations.
  • The feature remains discretionary, and users have the liberty to remove reference images in real-time, as desired.


The integration of AI-generated avatars within WhatsApp by Meta could potentially redefine user engagement and data privacy dynamics. This innovation is poised to bring direct benefits to both Meta and WhatsApp, enhancing user retention and exploring opportunities for data monetization. Indirectly, competitors such as Snapchat and Lensa AI may encounter amplified competition. While users stand to gain a new and interactive tool, it is crucial to acknowledge the potential risks associated with data exposure. In the short term, heightened scrutiny on data security is anticipated, whereas in the long term, this could lead to the standardization of AI-generated content in messaging applications.

Did You Know?

  • Meta’s AI Llama model: The AI Llama model signifies a specialized form of artificial intelligence developed by Meta (formerly Facebook). This model is designed to comprehend and generate human-like text and images, rendering it suitable for tasks such as crafting personalized avatars. By amalgamating machine learning techniques with natural language processing, it can interpret user inputs and create corresponding visual outputs.
  • Real-time AI image generation: Real-time AI image generation entails the adoption of artificial intelligence to promptly create or modify images based on user inputs. In the context of WhatsApp's new feature, this implies that the AI can expeditiously fabricate avatars grounded on text descriptions provided by users, reflecting environments such as forests or outer space. This technology hinges on advanced algorithms capable of swiftly processing and rendering images in real-time, thereby enhancing user interaction and experience.
  • Generative AI tools: Generative AI tools stand as a classification of artificial intelligence that concentrates on generating fresh content, spanning text, images, and other forms of media. These tools utilize machine learning models to generate outputs mirroring existing data, albeit not in an identical format. In the case of WhatsApp's avatar feature, generative AI is harnessed to craft distinctive avatars based on user-provided images and descriptions, offering a personalized and interactive experience.

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