Elon Musk’s X Set to Integrate Grok AI More Deeply

Elon Musk’s X Set to Integrate Grok AI More Deeply

Elena Vargas
2 min read

Elon Musk’s X Set to Integrate Grok AI More Deeply

Elon Musk's social networking platform, X, is set to introduce new features that will integrate xAI's Grok more extensively. These upcoming features will allow users to inquire about X accounts, utilize Grok by selecting and highlighting text, as well as access Grok's chatbot through a side pop-up while browsing. This move was uncovered by independent researcher Nima Owji who identified these features on X's website, although they are not yet publicly available.

Key Takeaways

  • X is pushing for the integration of new Grok features, empowering users to inquire about accounts and highlight text for queries.
  • The Grok chatbot will become accessible via a pop-up, akin to checking direct messages, significantly enhancing user interaction.
  • Users will now have the ability to highlight words in posts to instantly seek additional information from Grok, ultimately improving engagement.
  • Despite expanding Grok's accessibility, X has observed a decline in in-app purchase revenue, potentially due to frequent but shallow content.
  • X has experienced a 32% drop in app downloads, indicating ongoing challenges following the platform's name change from Twitter.


Elon Musk's X aims to elevate user engagement by deeply integrating xAI's Grok, potentially leading to an increase in subscription revenue. However, the decline in in-app purchases and app downloads presents challenges, possibly stemming from high subscription costs and superficial content. The increasing competition from OpenAI's ChatGPT and other social platforms further complicates X's market position. Short-term consequences include revenue loss, while long-term effects could involve a shift in market dominance if X fails to innovate effectively.

Did You Know?

  • Grok:
    • Explanation: Grok is an advanced AI system developed by xAI, a company founded by Elon Musk. It is designed to understand and interpret information in a deeply intuitive manner, akin to how humans comprehend concepts through empathy and context. In the context of X (formerly Twitter), Grok is being integrated to enhance user experience by providing quick, AI-driven responses and information retrieval.
  • xAI:
    • Explanation: xAI is a company dedicated to artificial intelligence research and development, established by Elon Musk. The mission of xAI is to create AI systems capable of comprehending the world as deeply as humans do, with a focus on safety and alignment with human values. Grok, the AI system being integrated into X, is a product of xAI's research.
  • In-app purchase revenue:
    • Explanation: In-app purchase revenue refers to the funds generated from users buying goods or services within a mobile application. For X, this encompasses revenue from subscriptions and other paid features. The decline in in-app purchase revenue mentioned in the article suggests challenges in sustaining user engagement and the willingness to pay for premium features, likely influenced by factors such as frequent but low-substance content and high subscription prices.

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