Instagram Introduces Private 'Blend' Feature for Shared Reels

Instagram Introduces Private 'Blend' Feature for Shared Reels

By
Dimitri Petrovich Yurinovsky
1 min read

Instagram is reportedly testing a new feature called 'Blend' that creates a private Reel feed for sharing videos with a friend. The feature, first discovered by a reverse engineer and later confirmed by the company, shows Reels recommendations based on shared Reels and interests. Users can invite friends into a Blend, and the feed remains private to the two of them. The feature is designed to be more proactive about sharing and to allow people to discover viral Reels together. Currently being tested internally, there's no word on when the feature might become available publicly.

You May Also Like

This article is submitted by our user under the News Submission Rules and Guidelines. The cover photo is computer generated art for illustrative purposes only; not indicative of factual content. If you believe this article infringes upon copyright rights, please do not hesitate to report it by sending an email to us. Your vigilance and cooperation are invaluable in helping us maintain a respectful and legally compliant community.

Subscribe to our Newsletter

Get the latest in enterprise business and tech with exclusive peeks at our new offerings